Keeping It Currant: October 2025

Welcome to the latest issue of Keeping It Currant, a newsletter brought to you by Social Currant & Girl and the Gov®. If you’re new here, this monthly inbox drop lives at the intersection of the creator economy and the social impact space, providing the latest need-to-know on how to navigate this rapidly evolving digital space. And since we’re doing introductions, before you scroll, be sure to pop in and say hello in the Social Currant’s Slack channel for creators, here.

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Creator events to add to your cal

HEALTH CARE CREATOR BRIEFING: THE AFFORDABILITY CRISIS

About: Join Economic Security Project, Protect Our Care, and Trending Up for a virtual creator briefing on Monday, November 3rd at 5:00pm ET to discover what the impending health care crisis means for you and your audience. The interactive session will share tools and resources to help you create accessible, informative, and engaging content about this cruel health care heist.

When: November 3, 2025; 5:00-5:40pm EST

Where: Virtual

CROOKED CON 2025

About: Organized by Crooked Media, Crooked Con consists of two days of panels, pods, and training(s) with leading voices in the Democratic party. Expect conversations, commiserating, and drinks.

When: November 6 & 7, 2025 [two event slots]

Where: Washington D.C.

To be the first to know about creator events in the political and social impact orbit, sign up for the Social Currant platform here.

Save ‘em, share ‘em

→ HOW TO CALCULATE YOUR PAID CAMPAIGN RATES: This HQ of resources from Social Currant is easy breezy to use when crafting your rate sheet. The resource includes details on each rate calculator, from costs associated to beneficial features. 

→ HOW TO INCREASE YOUR LINKEDIN POST REACH: If you’ve noticed a drop in your LinkedIn engagement, you’re not alone – it’s as this author puts it “the result of LinkedIn being a bit of a victim to its own success.” That said, the platform is still booming, and these tips n’ tricks from the co-founder of CSuite Content, Caroline Carter-Smith, can help get your content above the fray and in the hands of your target audience.

→ HOW TO ANALYZE THREADS POST ENGAGEMENT: As Threads continues to grow, there are some stats to know when approaching the platform. First on the list provided by Buffer are the stats sharing who is on Threads, when they’re on and scrolling, and all that jazz, so that when you hit post it actually goes somewhere. Second, however, are the stats that are key to understanding a post’s success, which naturally helps guide whether a format, a topic, and so on is worth a rinse repeat. 

Reports, stats, & data to know in the creator world

→ The State of Creator Journalism 2025: This report from Muck Rack takes findings from more than 500 self-publishing journalists and puts it into a one-stop-shop of graphics and digests to provide the 411 on what creator journalism looks like ATM. Tap into the report here.

→ Culture & Trends Report: YouTube Shopping: As YouTube says, it’s in its “shoppable era,” and this report takes a look at what’s driving consumers to ‘add to cart’ – specifically it looks at how creators, their content formats, and how communities cultivated on the platform by creators, impact viewer sales. The report is very much giving insights creators should utilize on their own platforms if monetization is a top priority. Tap into the report here.

Creator-centric openings to go after

→ Pitch yourself for paid creator campaigns: Getting paid to post about what you care about is a win for you and a win for your audience. And on the Social Currant platform, creators are able to connect directly with leading progressive organizations to discuss paid collaboration opportunities. Tl;DR: instead of going down the RocketReach rabbit hole to find the right contact to pitch, you can do it through the Social Currant platform when you join here.

→ Apply for Omidyar Network’s Tech Journalism Fund: The Omidyar Network is taking applications on a rolling basis for its Tech Journalism Fund, which will monetarily support one-time intensive reporting projects for journalists covering a project at the intersection of tech and society. For those interested in applying, the Fund’s priority topic areas cover AI-related legislation, regulation, and policy proposals; investigative coverage of the movers and shakers shaping the AI industry; the impact of AI on kids and their families; and how AI is impacting the workplace. Pitch your project to the fund here.

→ Apply for a Sephora Creator Storefront: Sephora has entered the affiliate marketing chat with its very own in-house platform that enables creators to build out their own shoppable storefronts featuring their fave products. Similar to other Storefront set-ups, like Amazon or ShopMy, Sephora’s creates a way for creators to connect the dots between their “empties” and their audiences. Apply for a Sephora Creator Storefront here.

→ Apply for GAP’s Creator Community: The company behind this summer’s viral jeans ad [the good one] has launched a Creator Community that covers all four of its brands – GAP, Athleta, Old Navy, and Banana Republic. The community includes affiliate marketing programming, as well as gifting and campaign/collaboration opportunities. Apply for the GAP Inc Creator Community here.

→ Host a Fall of Freedom Event: Artists, creators, and creative communities are coming together to form a two-day wave of creative resistance through the form of exhibitions, events, performances, and more on November 21-22, 2025. The idea or thesis rather, is to resist the current attacks on democracy and dissent through a variety of creative means, and bring people together in doing so – and the doing so, can be understood with this how to participate guide. Register your Fall of Freedom event here.

→ Submit your ACA content for We Are the 3.5%’s Social Bank Event: We Are the 3.5% is hosting a Social Bank, a day of digital resistance on November 2, 2025. The online event will be hosting over 50 people to engage with social posts that focus on and/or share the deats on skyrocketing healthcare premium costs. For the event, the group is accepting content for consideration to be engaged with. Interested creators can submit their relevant content that’s been posted between 10/30/25-11/2/25 for consideration here, and also utilize this Creator Brief for any content they’re considering putting together. *Editor’s Note: This is not a paid opportunity.

New capabilities loading…

→ THREADS: A new feature has landed on the platform called Ghost Posts. Taking after Instagram Stories or even Snapchat, the feature allows creators to share a post with a time limit of 24 hours on the feed. Then for a second layer, responders to the post will have their messages sent to the DMs of the post’s creator; none of the post’s responses or likes are viewable to the public with Ghost Posts. Realistically, if your goal is to increase engagement in your DMs, this new capability may be a lukewarm W. If you’re looking to grow your library or portfolio of thought leadership-style commentary, it’s more of a wash. 

→ INSTAGRAM: The platform finally put something in chronological order, and it's via a new feature that enables users to go through their Reels Watch History. Whether you’re circling back to simply re-watch and enjoy a video, or looking back for inspo, info, or to share with a friend that would enjoy a Reel that you’d seen, Watch History lets you sort by a specific date, date range, by author, and both chronological and reverse chronological order. Additionally, users can remove a Reel from their Watch History should it fit their fancy.

→ TIKTOK: This new feature is giving QVC – and it’s TikTok’s Visual Search Tags Feature. In short, TikTok’s using AI to detect objects in a video and “help” users find similar, whether that’s a purchasable item or a similar video; although as a selected creator for testing this feature, I can confidently say that the emphasis is on the “similar item that you can buy in-app” element. If you want to opt out, run it back with these instructions.

→ YOUTUBE: The video platform has added a new time management tool, where scrollers of Shorts are able to put a limit on the time they can scroll with a quick move in the Settings tab of the Shorts app. Similar to other time management tools, for those that use it, a pop-up makes its way to the screen when that time limit has been reached, notifying the user. It’s up to the user then whether to stick to the limit or do what one does with their morning alarm, and hit ignore. 

News at a glance from ‘round the creator sphere

The BTS with a creator in social impact

MEET KHIANA BROWN: Khiana Brown creates authentic lifestyle content that highlights the real, relatable side of motherhood. Khiana focuses on sharing relatable experiences, and resources that make everyday life easier as a mom. Her goal is to inspire and connect with moms by showing practical ways to balance family, fun, and functionality, while spotlighting things that truly help along the way.

What's something you wish someone told you before starting to make content?  

“Never allow it to feel like work because that’s when you will lose your joy. I’ve been doing this for almost seven years and around the fourth year mark I found myself treating this so much like a job that I hated doing it. When I got my spark back I realized it was because I was allowing it to become a job. From that realization I decided I’m going to be myself unapologetically, because your platform is your voice! So never allow people or the things around you to make your voice change tones!”

Why is making political content so important to you? 

“Because I realized even before social media was as big as it is now, that women and younger females were looking up to me and found my story and conversations as an inspiration. That’s when I knew people were watching and I’m influencing so I have to influence the right things. I have to stand up for those listening and looking. I have to educate those paying attention in ways I know they’ll understand. Everyone deserves to have the knowledge of what’s to come, what resources are at hand and what they can do to help in their community. It’s about meeting people where they are and not trying to confuse people of their rights or knowledge of the world with big fancy words. I want to educate in ways that are understandable, relatable, and authentic!”

What would you really like to see evolve in the political content space in the coming months?

“Less negativity and more speaking facts! More voices from everyday people who are actually affected by the everyday worldly changes, and not those making changes not knowing how it’ll affect the community. This is why I use my voice. I live through the changes that are made and I see how they impact my life. My voice has to be as strong as the ink they use to sign off on these changes.” 

When thinking of a dream content collab, what would it be? Who would it be with? 

“I don’t even know if this would be possible, but to be a part of a TED talk. My biggest dream before being a content creator was to be a motivational speaker. I’ve touched so many lives and seen so many girls and women change their path of life because of simple conversations. My story wasn’t meant to break me, it was meant to be a testimony for someone else's breakthrough.” 

What drew you to the niche that you’re in? 

“Being a single mom I knew this wasn’t just a part of my story that was meant to be there. I woke up one day and realized I have to show and tell single moms, well moms in general, that we’re going to get through certain situations. I love showing how I get through motherhood. The answer to all the days of me saying “why me?” was answered when I became a content creator. There’s so many resources I wish I knew about but didn’t know where to find. There’s so many times I wish I had a mentor but didn’t know where to look. I wish I saw someone going through what I went through to know that I wasn’t alone. I want to be the person I was looking for when I didn’t know where to look.” 

How do you balance online versus offline time? 

“Learning that it’s okay to not get caught up in the “post a million times a day” idea (more like 3-5x). Post genuine content that takes thought will always be cherished a little more than just posting to post. Sometimes I want to live in the moment and not record, enjoy family time or simply just pray and have time with God. Having a great balance allows this career to not become overwhelming.”

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