Welcome to the latest issue of Keeping It Currant, a newsletter brought to you by Social Currant & Girl and the Gov®. If you’re new here, this monthly inbox drop lives at the intersection of the creator economy and the social impact space, providing the latest need-to-know on how to navigate this rapidly evolving digital space. And since we’re doing introductions, before you scroll, be sure to pop in and say hello in the Social Currant’s Slack channel for creators, here.
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ADD TO THE CAL
Creator events to add to your cal
Grassroots Power Hours with Sen. Elizabeth Warren & Sen. Tammy Duckworth
About: This event hosted by the Juliana Stratton for U.S. campaign team, will feature a conversation between Lt. Gov. Stratton, Sen. Elizabeth Warren, and Sen. Tammy Duckworth. The conversation will focus on why this Senate is so important and what the road to a win looks like.
When: February 27, 2026; 3:00pm CT
Where: Shared upon approved RSVP.
TO RSVP: Email Fiona at [email protected]
Protecting Birthright Citizenship – Creator Briefing with the ACLU
About: Ahead of the ACLU going to the Supreme Court on April 1st to argue on behalf of the birthright citizenship as enshrined in the 14th Amendment, the ACLU's Anu Joshi & Hannah Steinberg and Social Currant will be hosting a briefing to get creators in-the-know. The briefing will share what’s at stake and how creators can support the fight to protect birthright citizenship.
When: March 2, 2026; 3:00-4:00pm EST
Where: Virtual
MAHA & The Midterms: How Trump and RFK Jr.’s Agenda Costs Americans
About: This virtual event, which is hosted by COURIER in partnership with 314 Action brings together five leading voices in the healthcare space to discuss healthcare in America today. The panelists, which include creator Hank Green, Dr. Mary Trump, Congresswoman Lauren Underwood, Shaughnessy Naughton, and Dr. Vin Gupta, will cover the ACA rollbacks and their impact, MAHA mis-info, and more.
When: March 12, 2026; 2:30pm EST
Where: Virtual
Influence NC Creators at the NCGA
About: Are you a North Carolina creator planning to visit the North Carolina General Assembly or interview elected officials? Join this training webinar hosted by Influence NC to learn the lay of the land for conducting interviews and engaging with electeds.
When: March 26, 2026; 6:30pm EST
Where: Virtual
STATUS QUO
Reports, stats, & data to know in the creator world
→ Social Currant’s 2025 Impact Report: In 2025 Social Currant partnered with leading advocacy organizations, campaigns, and creators to meet audiences where they already are: online, in their communities, and in the content they trust. So, what were the takeaways from a year where media continued to evolve rapidly? Cue the 2025 Impact Report for the top-line and the nitty gritty on what is actually working in creator-led organizing, from multi-month relationship building to rapid response campaigns that generated millions of views and measurable engagement. Read the full report here.
→ Reddit’s Creative Trends 2026 Report: Reddit has surged in popularity with brands – as well as elected officials and candidates in-the-know – becoming a serious cultural driver [move over, TikTok]. Reddit’s new Creative Trends 2026 Report underscores its cultural relevance, sharing ideas and inspo for brands to think about when developing campaigns on the platform; but like with any recommendations shared for a ‘brand,’ creators should be paying attention and tapping into the recs as well, because creators are their own brands [brb find me dying on this hill]. Read the full report here.
→ Ogilvy’s 2026 Influence Trends You Should Care About: Agency powerhouse Ogilvy has released a new report on the biggest trends in the influencer and creator space – trends that both creators and brands/orgs should think about moving through this year. Notably, two concepts outlined are particularly sticky in nature – the launch and investment in UGC loyalty programs over customer loyalty programs, and creator-equity models for partnerships. Read the full report here.
HOW THEY CREATED IT
The BTS with a creator in social impact
MEET NIKKI SAPIRO VINCKIER: Nikki Sapiro Vinckier is an OB-GYN Physician Assistant, reproductive health educator, author, and digital creator based in Michigan. She creates evidence-based, unapologetic content at the intersection of healthcare, politics, and patriarchy, translating complex reproductive health issues into language people can actually use. Nikki is also a mom of three kids and a rescue dog and cat, and is the founder of Take Back Trust, a platform dedicated to helping people navigate reproductive healthcare with clarity and confidence. Her first book, We Deserve More, comes out in May 2026.
What's something you wish someone told you before starting to make content?
“To stay authentically myself. People follow you because of you. And when you lean into what makes you uniquely you, that’s when my posts feel the best, come the easiest and build the follower community that I’m interested in having.”
Why is making political content so important to you?
“This one feels like a no-brainer, because the world is falling apart. But actually, as an OBGYN PA, I started doing content about reproductive healthcare, and given the current state of America, reproductive healthcare became inherently political. So ipso facto, here I am.”
What would you really like to see evolve in the political content space in the coming months? Are there any change points you're excited for?
“More partnerships with local creators and larger creators when we’re talking about large swing races this midterm. I think uplifting the creators doing the work in the districts and states are so critical.”
What social media platform do you prefer, and why does it get the #1 spot?
“I’m having so much fun on Threads right now. It’s this unhinged, foul-languaged, unapologetic quick-witted space, and I’m really here for its levity.”
How do you balance online versus offline time?
“Balance? Who is she? I don’t know her.”
OPPORTUNITY BULLETIN
Creator-centric openings to go after
Apply for the CHC Bold PAC’s RUIDO Program: A new program has come to town via CHC BOLD PAC, called the RUIDO Program. The national initiative is centered around bringing Latino creators together to tap into their communities and move the needle. The program, which is taking applicants, is designed to provide creators with tools, training, and resources to help connect the dots between their content, their communities, and the content they create. Apply to the program here.
Apply to join the Sierra Club Influencer Community: In case it hasn’t crossed your desk before, The Sierra Club has its very own influencer community, built around bringing creatives of all styles into the fight for the environment. To join the community, fill out this short survey from The Sierra Club.
Pitch yourself for paid campaigns via Social Currant: Getting paid to post about what you care about is a win for you and a win for your audience. And on the Social Currant platform, creators like you are able to connect directly with leading progressive organizations to discuss paid collaboration opportunities. Tl;DR: instead of going down the RocketReach rabbit hole to find the right contact to pitch, you can do it through the Social Currant platform when you join here.
TOOLBOX
Creator tools from political HQs
→ FROM TEAM GOV. SHAPIRO: For Pennsylvania creators, Gov. Josh Shapiro’s office has launched a new creator texting number dedicated to sharing updates for creators who want to stay in-the-know on announcements, happenings, and more. To join the thread, text 717-853-1400.
→ FROM THE PAPPAS FOR SENATE TEAM: ICYMI, Rep. Chris Pappas’s campaign for U.S. Senate recently hosted its first creator event with Pete Buttigieg in New Hampshire, and is continuing to build the momentum. For creators that are interested in being a part of the buzz that is the U.S. Senate race in New Hampshire, you can fill out this form to get in touch with Team Pappas and tap into this content toolkit here.
RESOURCE ROUND-UP
Save ‘em, share ‘em
→ For creators that love a gift link: Drum roll please… introducing Spread, which gives creators and journalists an easy way to share un-gated access to top journalism, kind of like having unlimited Gift Links. Creators have their own Spread profiles to open access to the articles, podcasts, and videos they recommend. After a quick Proof of Human (PoH) verification, people can access content on Spread in ways that help publishers grow reach with human-only traffic. To test Spread out, tap in here.
→ For YouTubers looking to expand their audience globally: YouTube has upgraded its auto-dubbing capabilities, bringing the feature to 27 languages. In addition, YouTube has launched the in-platform Expressive Speech capability for all channels in eight languages, which aims to translate not just the verbiage but the creator’s OG emotion and vibes in the video. The new dual-resource provides creators with the opportunity to connect with more audiences in more places.
→ For podcasters who <3 Apple Podcasts: Apple Podcasts has announced that video podcasts are coming to the platform this spring, and this quick guide shares the 411 on what you need to know to bring the video editions of your show to Apple Pods.
PLATFORM UPDATES
New capabilities loading…
THREADS → If you’ve been seeing posts that start with “Dear Algo,” it’s because it’s central to Thread’s newest feature – literally called the “Dear Algo” feature. The feature is really an algorithm refinement tool that’s designed to give users more direct control over the content that they see in their feeds. By typing “Dear Algo” into a Threads post, along with a description of the type of post one wants to see more of, the platform adjusts the FYP accordingly. The updated FYP is temporary however, and will react to what a user does upon encountering those new recs – do they follow the accounts thrown their way? Engage with the posts? It’s one big feedback loop, and one that can help creators find other like-minded creators or collaborators.
SNAPCHAT → Snapchat has soft-launched its new monetization pathway for creators, Creator Subscriptions, with its first round of U.S.-based Snapchatters. According to Snap, Creator Subscriptions are meant to build on the platform’s current monetization tools, by introducing a creme de la creme layer of interaction embedded directly into how users already connect with creators – think, Stories, chat, replies, etc. For subscribers, the benefits are the usual menu of things like exclusive content and ad-free experiences. For creators, the W is more flexibility with their content and being able to set their own monthly subscription pricing within Snap-recommended tiers.
YOUTUBE → Another day, another new feature from YouTube. The latest is a function that automatically enables captions when a viewer mutes a video, enabling a viewer to keep watching a video even if they need to be sound off. So far, the function is only available on long-form videos, not Shorts.
HEADLINES
News at a glance from ‘round the creator sphere
Tech Crunch: UpScrolled’s social network is struggling to moderate hate speech after fast growth
Boston Globe: ‘GRWM’ to meet the governor: How politicians are turning to friendly influencers to spread their messages
Social Media Today: Meta Outlines Its Plan To Manage Integrity During the US Midterm Elections
Politico: Nicki Minaj’s social media propped up by thousands of bots, analysis finds
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