Keeping It Currant, a newsletter by Social Currant & Girl and the Gov®
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Keeping It Currant

Keeping It Currant

In this issue: 3 reports to inform your 2025 content, fact sheets and toolkits for speaking on issues taking over the news, and an interview with @iamlegallyhype

Social Currant
February 26, 2025

Welcome to the latest issue of Keeping It Currant, a newsletter by Social Currant & Girl and the Gov® focused on sharing insights on how to navigate the intersection of the creator economy and the political and social impact space. Before you scroll, make sure to pop in and say hello in the Social Currant creator-dedicated Slack channel, here.

ADD TO THE CAL

Creator events to add to your cal

AWARENESS TO ACTION: CREATOR BRIEFING ON IMMIGRANT COMMUNITIES WITH THE ACLU

About: Join the ACLU for a briefing on the current state of immigration policy in the United States and what we as creators can do to help those communities impacted. Hear from ACLU legal and advocacy experts, get equipped with resources to share with your communities, and gain valuable insights from the ACLU on what's working when talking to their audiences.

When & Where: March 6, 2025; 2:00-3:00pm EST — Virtual

WHAT’S HAPPENING IN THE CARE MOVEMENT? CREATOR BRIEFING WITH NATIONAL DOMESTIC WORKERS ALLIANCE & CARING ACROSS GENERATIONS

About: Join the National Domestic Workers Alliance and Caring Across Generations' leaders, Ai-jen Poo and Jenn Stowe, as they share an "inside perspective" on the care movement, including Protect Medicaid campaigns, as well as providing tangible ways for creators to help fight for the care and dignity every family deserves. Come with questions about how to talk about this online + stay until the end to hear about ways to stay connected with the Social Currant community as well as upcoming campaigns.

When & Where: March 12, 2025 – Virtual

#TBT

Useful reflections from 2024

FOR BOTH CREATORS & ORGS PLANNING FOR SOCIAL IMPACT WORK IN 2025 → Social Currant’s Impact Report is live, and it’s chock full of findings from this past year. For creators, it reveals what compensation really looks like across platforms and followings, providing a touchpoint to consider when drafting a rate sheet. A little preview for reference:

For organizations, it highlights where continued investment is needed and the type of content that needs the most support currently. To get the full need-to-know, sign up for the Social Currant platform here.

FOR THE CREATOR LOOKING FOR A PULSE ON WHAT LINKS MAKE THE MOST $ → LTK has released its most loved products of 2024 list. The list highlights the products that sold the most through its creator’s link, giving a helpful look at what products may yield the most sales for creators this coming year as well.

FOR THE CREATOR TRYING TO FIGURE OUT HOW TO CONNECT WITH THEIR AUDIENCES → Patreon has released its State of Create report that shares the frustrations – in data form – that many creators are feeling in trying to reach the audiences that they actually have, but aren’t reaching because of current algorithms. The report also shows the way alternative and new platforms are enabling creators to create more consistent and rich connections with their fans. It’s giving vent sesh meets actionable suggestions.

THE TOOLBOX

Platforms, apps, and tools to help you create

Creator Community Resources from SC: Whether you have questions on how to make social media a safer space for all or tips on how to create lasting relationships with brands, the Social Currant Creator Community Resource Hub has it all. Best yet, if you’re not seeing a resource you need here, you can request it here.

FYPM: Getting the tea on what it’s like to work with certain brands before signing on yourself can be make or break. FYPM has the reviews to make sure you’re not walking in blind and that you make a well informed decision on a yay or nay. Check it out here.

Social Currant: If you’re new here (hi, welcome!), you’ll most likely be signing up for the Social Currant platform, which connects creators with paid campaigns and opportunities from impact organizations. Check it out and give it a spin here.

CHATTERBOX

Talking point guidance on all-things breaking news

Fighting Back on Anti-Trans Attacks Messaging Guide: Amidst continued attacks against the trans community, ASO Communications has drafted this messaging guide to help content creators effectively structure their arguments that fight back against the online rhetoric and real-time actions being taken by the Trump Administration and the GOP across the country.

Planned Parenthood Reproductive Health Fact Sheets: Covering a range of reproductive health topics, Planned Parenthood has made available a number of fact sheets that can help guide the language you use to teach your audience about abortion, sex education, birth control, and more.

The United We Dream Anti-Immigration Clapback Guide: Made originally for the holidays, but still relevant today, is this guide from United We Dream on how to push back on anti-immigrant rhetoric in conversations you’re having online and IRL.

Facts, Charts, and Date from USA Facts: Venn diagrams are still our favorite type of chart, but USA Facts does have a chart for everyone, from bar graphs and beyond. The charts, articles, and debriefs provide content-ready background information that can be used to make a robust argument on a political topic. Get the facts and their newsletter here.

OPPORTUNITIES BOARD

More ways to bring home the bacon

The Four Seasons offers the possibility for influencers and content creators to work with the storied hotel brand to share its properties, and of course, the amenities that come with a Four Seasons stay. Influencers interested in working with the brand, can apply to do so via this form.

DICK’S has expanded its originally in-house only brand ambassador program to include creators that work outside of the company as well. The program offers paid opportunities, early access to product launches, and community event invites. For those that are athletically inclined and interested in the program, the application can be found here, which is open through February 27, 2025.

Facebook has launched its ‘Breakthrough Bonus Program’ which enables program participants to earn up to $5,000 as they build out their account(s) for the first 90 days. For creators that are accepted into the program, 20 Reels on Facebook and 10 Reels on Instagram that are posted natively on each of the apps is required within each 30-day “bonus period.” If that sounds up your alley, the application and prerequisite deats can be found here.

THE COCONUT CLUB PODCAST

Watch, listen, subscribe to Social Currant’s pod

ICYMI Social Currant is now on the air – podcasting via The Coconut Club. Listeners and viewers can expect conversations with creators that touch everything from trends they see emerging to how they began their social impact x creator journey. The latest episodes can be listened to on Spotify and watched on YouTube:

Considering starting a pod? Have a pod and are not sure how to get it in front of your target audience? Girl and the Gov® can help with that. Explore options here.

HELPFUL VIEWS

Hit play on these resources

FOR CREATORS LOOKING TO GROW ON YOUTUBE → This 20-minute conversation from Creator Insider provides an analysis of YouTube’s 2025 algorithms, enabling creators to think strategically about the content they create on platform.

FOR CREATORS COVERING LOCAL NEWS → This interview via Creator Spotlight shares a roadmap for becoming a local news creator and in doing so, how to monetize that route.

HOW THEY CREATED IT

The BTS with creators that have knocked it out of the park

Meet A.B. Burns-Tucker: Most popularly known by her social media handle IAMLEGALLYHYPE, A.B. Burns-Tucker is a social media influencer and law student who got her start by creating content about her younger brother Brandon Burns who was wrongfully convicted of murder at age 15 and sentenced to serve 50 years to life in prison. After earning virality on social media platforms like TikTok A.B. began to expand her content to include geopolitical topics like the war between Ukraine and Russia, and controversial Supreme Court decisions.

Follow A.B. on Insta and TikTok at iamlegallyhype

Why is making political content important to you?
“Creating political content is important to me because it allows me to engage with members of my community who might otherwise not participate in political discussions. I can't tell you how many times people have told me that I’m their primary source for news or that, while they aren’t usually interested in politics, they enjoy my content because I present the information in a way that’s accessible and engaging. It’s an honor to be a trusted voice in this space, especially in an era where misinformation and disinformation are rampant online.”

Where do you get your ideas for content?
“My ideas for content come from a variety of sources—mainstream media discussions, books I’ve read, topics other creators are exploring, and even conversations happening in my comment section. I always keep an ear to the ground for issues that resonate with my audience and provide them with meaningful, clear explanations.”

Who would be your dream collaboration?
“A dream collaboration of mine would be with Barack Obama. President Obama, if you see this, holla at me! If I could get 2-3 podcast episodes with him, it would go nonstop viral. I’m putting this dream out into the universe!”

What drew you to the niche that you are in?
“I was drawn to the legal and political niche after my explainer video on the Russia-Ukraine conflict went viral. Before that, I knew I wanted to be a creator, but I wasn’t sure how to effectively use my voice in the online space. I’ve always discussed current events with my friends, and many of them would say, “If you didn’t tell me, I wouldn’t know what’s going on because I don’t watch the news.” So, when I created that video explaining the conflict in the same way I’d explain it to my friends, and it resonated with so many people, I knew this was my calling. I love every second of it. While creating content in this space can be challenging and time-consuming, it’s so fulfilling that it hardly feels like work.”

Have you found a healthy balance between online and offline time?
“If I’m being honest, I haven’t found a healthy balance yet. In this space, I’m constantly checking the news or staying on top of the latest topics. There are moments when I have to remind myself, “A.B., log off. The stories will still be there tomorrow.” If anyone has tips for maintaining a healthier balance, I’m open to suggestions!”