Keeping It Currant

Welcome to the latest issue of Keeping It Currant, a newsletter by Social Currant & Girl and the Gov® focused on sharing insights on how to navigate the intersection of the creator economy and the social impact space. Before you scroll, make sure to pop in and say hello in the Social Currant creator-dedicated Slack channel, here.

ADD TO THE CAL

Creator events to add to your cal

CREATOR BRIEFING: TAKE ACTION AROUND IMMIGRATION

About: Join us for a creator briefing where you can hear from some experts at the ACLU, United We Dream, and Community Change on the best ways to speak out on immigration and methods for doing so effectively. 

When & Where: Virtual; June 25, 2025; 5:00-5:45pm EST

THE CREATOR SUMMIT

About: This virtual creator summit features three-days of programming for creators by creators and industry natives, focused on how to build out a robust business in the content space. Covering strategies for profitability to evergreen content models, and more the event aims to set up creators up for long term success.

When & Where: Virtual; June 24-26, 2025

CREATOR BRIEFING: GUARANTEED INCOME, ECONOMIC JUSTICE, & THE POWER OF THE CREATOR VOICE

About: Join Community Change Action (CCA) for an inside look at Guaranteed Income, why it matters right now, and how CCA organizing is bringing it to the forefront. You’ll get the tools to craft powerful content, break down myths, and show your community what economic justice can look like.

When & Where: Virtual; July 10, 2025; 5:00-5:45pm EST

CREATOR BRIEFING: HILLTOP DEM

About: We’re inviting mission-driven creators to join us for a quick demo of Hilltop, the first AI-native civic engagement platform designed to help influencers mobilize their communities around the issues they care about most.​ Hilltop gives creators a fast, easy way to:

• ​Launch personalized advocacy campaigns tied to your values

• ​Empower your followers to contact their lawmakers in 60 seconds or less

• ​Track real-time impact with your own engagement dashboard

When & Where: Virtual; July 14, 2025; 4:00-4:30pm EST

For more creator events → join the Social Currant platform for the latest add to cal moments you don’t want to miss.

RESOURCE ROUND-UP

Save ‘em, share ‘em

→ Patreon x Congressional Creators Caucus: Patreon has long taken creators seriously – it’s literally the core of their bottom line. Now, the platform is working to make sure Congress takes creators and their economic impact as seriously as they do – an effort that has resulted in the launch of the bipartisan Congressional Creators Caucus. But the work continues with the need to inform elected officials on what the creator industry would like to see happen in D.C., which is where you [yes, you] come in. You can apply to engage with the Caucus via Patreon here and learn more about it’s purpose with this episode of the The Daily Punch.

→ YouTube’s Player for Education Program: ICYMI YouTube works with schools and teachers on providing educational materials to students in a format that can be embedded into lessons sans ads and in an appropriate design format. The content runs through YouTube’s Player for Education Program, which also pays eligible educational creators when their content is used/embedded into the teaching plans of the program’s partners. Participating in the program can be explored here.

→ TikTok’s Sustainability Playbook: TikTok has partnered with a third-party carbon emission platform, known as Scope3 to give advertisers a method for measuring the carbon emissions that result from their ad campaigns on the platform. The goal of the partnership is to not only breed transparency on the sustainability piece of the digital supply chain, but to help advertisers make more environmentally-informed decisions. The initiative has a playbook [because of course] that gets into the weeds on TikTok’s modus operandi on sustainable advertising, which you can read here.

PITCH YOURSELF FOR PAID CAMPAIGNS

Use Social Currant’s platform to secure partnerships

It pays to pitch [yourself]. In the essence of you can’t win, if you don’t play, Social Currant’s platform now has a new feature that allows creators to pitch themselves for active paid campaigns. The proactive feature puts creators in the driver’s seat, with the ability to not just pitch oneself for an opportunity, but to have direct access to participating organizations to negotiate campaigns, brainstorm ideas, tackle questions, and work collaboratively to get the job done. Take the feature out for a spin by completing your Social Currant profile.

PLATFORM UPDATES

New capabilities loading…

INSTAGRAM → Every once in a blue moon, Instagram listens to what its users want to see from the platform – this update is an example of a blue moon moment. Instagram has launched a new feature that allows creators to reorganize their grid, putting posts in an order on their profile that makes sense for their goals at any given moment. In a sense, it’s like a more fluid and wide-ranging version of being able to pin posts to the top of a profile. Have an old post that needs some love? Move it. Have a post that would look better next to your latest and greatest? Move it. And so it goes…

THREADS → Spoiler: a new update just dropped. Double spoiler: the update is that creators can now use a feature dubbed “spoiler tags.” The capability enables creators to blur text that could be considered a spoiler [ex: a post that includes what happens in the latest eppy of Love Island] or utilize it as an engagement tool that would require viewers to tap into the post to see the full nine yards of what’s included in a post. And while as Social Media Today reported, the tool was really designed to better TV-related discussions on the platform, it really reads as a marketing tool anyone with a launch, a special code, a key stat, etc to share should utilize to increase post engagement.

REDDIT → If you’ve ever dropped a comment on a post and then proceeded to clap yourself on the back for its fire nature, this update may warrant at least a few golf claps. Reddit is now allowing users to turn comments into their own posts, providing users with a method for putting more emphasis and eyes on a specific point made. Those that elevate a comment to its own post, have the benefit of also adding contextual notes to further elaborate on their POV. To note, communities on Reddit are allowed to opt-out of the feature.

SNAPCHAT → The platform that’s carved a niche for itself in offering limited-time only style content that disappears after 24-hours is slowly moving in a different direction by allowing creators to automatically save their public stories to their profiles - a move that means that the content stays live past the 24-hour expiration point and helps creators build out a distinct profile. Additionally, Snapchat has also rolled out the ability for creators to make videos from Snap memories highlight-reel style, complete with music and templates to select from.

THE TOOLBOX

Tools to help you create

STRATEGICALLY ARRANGE YOUR IG POSTS → Per the deats on Instagram’s latest update shared above, this quick instructional guide from Entreprenistas provides the 411 on how to move posts around on your IG grid.

MAKE YOUR BRAINSTORM MORE PRODUCTIVE → We’re all for the classic pen and paper approach to a brainstorm, but sometimes you have to call in the tech to take ideas to the next level – and see where they have the potential to go. Xmind provides a mind mapping tool that helps to categorize and organize your thoughts when it comes to tackling creative or business projects of any type, helping you create an actual roadmap on what it will take to take an idea from conception to reality. Check out Xmind here.

GET 1v1 COMMS HELP → Personalized comms support is now just a session away. Girl and the Gov®’s Office Hour Sessions offer confidential guidance for creators, communications pros, campaign teams, agencies, and more — all through the lens of a 10+ year veteran in consumer and political communications. Whether it’s PR, content, podcasting, events, or beyond, get tailored insights in a 30- or 60-minute session. Book a session here.

GROW YOUR NEWSLETTER SANS ADVERTORIAL → In the era of Substack, newsletters – even ones not on the platform that’s been dubbed “OnlyFans for intellectuals” – like this one, growing an engaged subscriber base is essential. This guide gives the 1-2 on how to up your newsletter growth game without sounding like a used car salesman trying to usher in new subscribers.

BUILD OUT EFFECTIVE IG CAROUSELS → When is an Instagram carousel post the move? This guide from SproutSocial outlines some of the top moments where a Carousel can come into play and keep viewers swiping. Oh, and it also has the quick instruction for how to schedule a post – a question we get in our DMs all the time.

HOW THEY CREATED IT

The BTS with a creator in social impact

MEET SYANNE BLOOM: Syanne Bloom is a disabled activist and political content creator with over 54,000 followers across Instagram, TikTok, and Threads, reaching 4.5 million viewers each month. As a power wheelchair user with multiple chronic illnesses, she brings lived experience to her advocacy, breaking down policy and injustice in ways that are sharp, accessible, and human.

What's something you wish someone had told you before starting to make content? 

“You will always be working 24/7, but you’ll enjoy it as long as you stay authentic to yourself. And don’t worry about fast growth; building a loyal following is more important than trying to grow quickly. Slow, organic growth yields the best results.” 

What issue areas have you seen more of on social media? Which of these excites you?  

“Most recently, I’ve seen disability rights being discussed more on social media, particularly from non-disabled folks. Issues such as Medicaid, Social Security, and healthcare have been at the forefront since Trump took office. I hope that these conversations continue to grow, and that disability doesn’t fall into the shadows again.”

How do you get ideas for content? What does this process look like for you? 

“I don’t look for ideas. Politics is unpredictable, and I tend to go with the flow. If I don’t feel creative, I don’t create because if I do, I won’t be passionate about it…and that’ll be reflected in my work. If I don’t feel like making content, it’s usually because I’m burned out and need a break. Taking a couple of days to rest (or longer) helps me generate the passion I need to come up with ideas.” 

What tips would you give to a creator on engaging with their community? What about building a community?

“Interact with your community, and take the time to get to know them. Do not post things you think they will like. Instead, post what you’re  passionate about, and the right people will follow. Also, pay attention to your metrics – what times are your audience the most active? What do your best-performing videos look like, and how long are they? I think it’s also important to incorporate both carousels and reels.”

What social media platform do you prefer, and why does it get the #1 spot? 

“I prefer Instagram, though TikTok is a high contender for that #1 spot. Instagram is my first choice because it has different types of content options, and I find it a bit easier to navigate than TikTok – I’m a Millennial, so I think part of the reason is just because Instagram has been around since I was in my very early 20s (I’m 33 now). With that said, TikTok has a better video editor. Instagram recently introduced its editor, but it’s not quite as good as TikTok’s CapCut app.” 

HEADLINES

News at a glance from ‘round the creator sphere

• Essence: Creator Or Influencer? Defining Your Digital Identity On Your Terms

• Social Media Today: Facebook Announces That All Video Uploads Will Now Be Reels

• Tubefilter: Ulta Beauty isn’t just cool with its employees making social media content on the clock – it’s paying them to do it

• YouTube Official Blog: Behind-the-scenes at DreamCon: How YouTube field connection & community

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