Keeping It Currant, a newsletter by Social Currant & Girl and the Gov®
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Keeping It Currant

Keeping It Currant

In this issue: Wisconsin State Supreme Court Race Toolkits, Free Speech Creator Briefing, LinkedIn’s Video-Focused Newsletter, & Meta’s Community Notes Feature

Social Currant
March 20, 2025

Welcome to the latest issue of Keeping It Currant, a newsletter by Social Currant & Girl and the Gov® focused on sharing insights on how to navigate the intersection of the creator economy and the political and social impact space. Before you scroll, make sure to pop in and say hello in the Social Currant creator-dedicated Slack channel, here.

ADD TO THE CAL

Creator events to add to your cal

CREATOR BRIEFING: CREATOR TAXES 101

About: Join Cara Nicole and Brian McGeough for a creator briefing where we cover everything you need to confidently tackle tax season, including how to organize your documents and payments, essential tips for filing taxes as a creator, and other helpful insights to make tax time less stressful.

When & Where: Virtually on March 20, 2025; 5:00-5:45pm EST

CREATOR BRIEFING: PROTECTING FREE SPEECH UNDER TRUMP

About: Join the ACLU on Tuesday, March 25th for an emergency briefing about their work to protect free speech in the face of executive overreach. Hear directly from their lawyers and experts about the fight to protect free speech - and how creators play a pivotal role in this fight.

When & Where: Virtually on March 25, 2025; 5:00-6:00pm EST

SOCIAL CURRANT’S CREATOR CIRCLE

About: Led by a creator – Laurenzo – and made for creators, the bi-weekly meeting brings together content makers from across niches to discuss the woes and the wins.

When & Where: Virtually on March 27, 2025; 6:00pm EST

To RSVP: email [email protected]

YOUTUBE CREATOR COLLECTIVE EVENTS

About: YouTube has launched an IRL event series with meet-ups for creators popping up across the country this spring. The goal is to bring creators together to learn about all-things success on YouTube in celebration of the platform’s 20th anniversary.

When & Where: This spring; full list of locations and dates available here.

INBOX UPGRADE

Newsletters that can up your game (in addition to this one)

Data & Dissent: The new bi-weekly newsletter from Navigator Research and Haley Lickstein, provides polling data that creators can use to shape their arguments and inform their followers. Subscribe for free here.

#VIRAL: The Tuesday newsletter from Girl and the Gov® is designed specifically for Dem tent political social media managers and their principals. It shares the latest in creative content trends across the major platforms and how they can be effectively used to share political messaging. Subscribe for free here.

Create Video Newsletter from LinkedIn: Dedicated to helping LinkedIn creators best use video content on the platform, the newly launched Create Video Newsletter includes tips and tricks for getting your videos in front of the right audience. Subscribe for free here.

CHATTERBOX

Talking point guidance on all-things breaking news

Wisconsin State Supreme Court Race Voter Guides: A critical, big-deal election is happening in Wisconsin on April 1, 2025 for a state Supreme Court seat. To get the word out, tap into these voter guides: English | Spanish.

Wisconsin State Supreme Court Race Social Media Toolkit: And for part two on this critical race that has one candidate funded by Elon [hint: it’s the guy named Brad], there’s this social media toolkit that can help inform content on the race.

Detail on the SAVE Act: What’s the deal with the SAVE Act? The Center for American Progress [CAP] breaks the bill down here with this easy-to-follow guide, hitting all the major FAQs on this voter suppression bill.

How to Talk About Reproductive Rights: This set of playbooks, messaging guides, and fast facts on how Americans view reproductive rights across the country, can be used and referenced in content that informs.

Creator Opportunity Alert → Accountable Tech just launched the State of Social Media Community—a space for creators to stay informed, connect, and take action on platform accountability.

Big Tech’s policies shape your work, reach, and livelihood. This community gives you the latest updates on digital rights, policy changes, and how to push for a fairer online world. To join the crew of creators and be up on the latest details, apply to the community here.

PLATFORM UPDATES

New capabilities loading…

META → Community Notes are officially rolling out on Facebook and Instagram…what could possibly go wrong? Without going down the opine rabbit hole, this update will enable users to submit a note on a post under the guise of providing more context or correcting information that they believe to be faulty. When notes are submitted, they will be rated by Meta’s approved Notes Community contributors and political bias will be considered.

BLUESKY → The platform has added a sleuth of new features, including the ability for creators to upload videos up to three minutes in length. The extended video length capability puts the platform more in-line with the standards on other streams like Reels and TikTok. In addition, the platform has now added a “DM Request” folder, also similar to that of other apps. The request folder will hold any DMs that accounts receive from users that aren’t connected or mutuals.

TIKTOK → Instead of a ‘fit check, TikTok has revealed a new way to do a security check on your account to make sure you’re safe and sound. The security check can be accessed via an account’s Settings toggle and offers a number of ways to up your account’s guardrails.

THE TOOLBOX

Platforms, apps, and tools to help you create

For long-form video editing, Descript provides an easy editing bay that lets creators revise content via a video’s transcript. Try it out here.

For creating YouTube thumbnails that bring audiences and eyes in, Adobe Express’ free templates are a must-try. Give the tool a whirl here.

For creators looking to utilize hashtags on Instagram to grow [yes, this is still a thing], HootSuite’s free hashtag generator can help select the right ones to use. Test out the generator here.

RESOURCE ROUND-UP

Save ‘em, share ‘em

Anti-Doxing 101: While we truly hope that no one reading this newsletter is ever doxed, it can come with the territory of being a creator in this day and age. This guide provides prevention tactics, as well as, defense details should doxing happen. Tap into the details and share with a creator friend that should be in the know.

AI Content Creation Checklist: From the minds at Hubspot comes the AI Content Creation Checklist. If you’ve stepped into using AI or are considering it to up-level your content, this guide will outline what you need to do and the scale you need to do it at for it to be worth your while.

For more creator resources and templates → check out the Social Currant resource library, where you can also request a resource if you’re not seeing a guide that’s meeting the moment.

THE COCONUT CLUB PODCAST

Watch, listen, subscribe to Social Currant’s pod

ICYMI Social Currant is now on the air – podcasting via The Coconut Club. Listeners and viewers can expect conversations with creators that touch everything from trends they see emerging to how they began their social impact x creator journey. The latest episodes can be listened to on Spotify and watched on YouTube.

Considering starting a pod? Have a pod and are not sure how to get it in front of your target audience? Girl and the Gov® can help with that. Explore options here.

HOW THEY CREATED IT

The BTS with a creator in social impact

Meet Ariana Jasmine, an Iranian-American news content creator who covers current events from the lens of a progressive.

Follow Ariana on Instagram, YouTube, & TikTok.

What's something you wish someone told you before starting to make content?

“Believe in yourself, bet on yourself, and drown out all voices that aren’t supportive. Trust me, if you go after it and stay consistent, it’ll be worth the struggle!”

Why is making political content so important to you?

“As a person who has two parents both fighting cancer and coming from a working-class background, political content is so important to me because voices like mine have never been represented in traditional media. Political content is crucial to me, and voices from all backgrounds/ethnicities should be platformed because we all bring our unique views to different societal struggles.”

What issue areas have you seen more of on social media? Which of these excite you?

“I’m seeing many stand with Middle Eastern people and our fight against American imperialism in the past year; it makes my heart warm because traditionally, only mass media covered Middle Eastern news, and they usually did a terrible job at it (and still do).”

How do you balance online versus offline time?

“Truthfully, I need to be better at this because ever since Donald Trump’s inauguration, I’ve been struggling with doom-scrolling and refreshing news on my phone all day!! I have started to take hot girl walk breaks and timers on my phone, which has helped a lot.”

HEADLINES

News at a glance from ‘round the creator sphere

DigiDay: What it takes to get paid by YouTube, TikTok, and other social platforms
Social Media Today: Data Shows That Longer Clips Are Gaining Traction on TikTok
Tubefilter: As a ban still looms, TikTok talks up its economic impact: 7.5 million businesses, 28 million jobs
Mashable: Are you shadowbanned? The FTC wants to hear from you.