Keeping It Currant

Welcome to the latest issue of Keeping It Currant, a newsletter by Social Currant & Girl and the Gov® focused on sharing insights on how to navigate the intersection of the creator economy and the political and social impact space. Before you scroll, make sure to pop in and say hello in the Social Currant creator-dedicated Slack channel, here.

ADD TO THE CAL

Creator events to add to your cal

LA FIRES & CALIFORNIA SUPERFUND CREATOR BRIEFING

About: ​January's wildfires in LA are further evidence that the climate crisis is here and Big Oil should be paying for it. ​Join Make Polluters Pay to hear from leaders across the climate movement about what we can do to advocate for the California Superfund bill, which would make the highest earning oil and gas companies pay for damages.

When: Tuesday, February 11, 2025; 2:00-2:45pm EST

Where: Virtual

SOCIAL CURRANT CREATOR CIRCLE

About: A virtual space built by creators for creators, the Creator Circle provides an opportunity to chat all-things about the unique facets of the job. Led by Laurenzo, the conversations cover the waterfront, from challenges creators are running into to wins they’re like to share.

When: Thursday, February 13, 2025; 6:00pm EST

Where: Virtual

To RSVP — email [email protected] for an invite.

RESOURCE ROUND-UP

Something to save, something to use

FOR THE CREATOR LOOKING TO AMP UP THEIR THREADS CONTENT → Meta has released a how-to style guide on best practices and tips for Threads users, highlighting new features to take into account, like Search and Tags. The guide also shares tips for how to navigate the platform as an end user, which you can tap into here.

FOR THE CREATOR DROPPING VIDEO CONTENT ON LINKEDIN → ICYMI LinkedIn has been expanding the platform’s video capabilities. To help creators build out their video library on LinkedIn, and to provide guidance on how to create content that performs, the platform has made this series of “Nano Tips For Short-Form Video,” available to all.

FOR THE CREATOR LOOKING TO REBRAND → Sometimes it’s time for a visual refresh. If that’s on your mood board this year, Pinterest has released its 2025 round-up of trending colors – colors that are considered when rebranding your visual assets, from graphics to logos to font shades, and beyond.

FOR THE CREATOR [& BRAND MANAGER] LOOKING TO 2025 TRENDS → TikTok’s annual trend report is officially here and filled with insights that can help both creators and brand managers plan for the year ahead – or at least do so to the best of one's ability in this volatile environment. Download the report here.

FOR THE CREATOR INVESTING IN NEWSLETTERS →  It’s trend report season in case you hadn’t noticed, and beehiiv has unveiled their supersized report on the newsletter industry. It takes a look at monetization, engagement, and what’s ahead this year. Give it a read here.

THE TOOLBOX

Platforms, apps, and tools to help you create

• NEWSLETTERS & DIGITAL PRODUCTS: Newsletters are the “it girl” right now, especially with questions on where social media platforms are going. Cue Kit, a creator-centric newsletter, email marketing, and digital product marketplace platform, which has been leaning into providing an alternative way for creators to connect with their communities. Take a tour around their offerings here and compare it with other newsletter platforms, here.

• NETWORKING 101: Expanding one’s network is important for fielding new opportunities. Stay on top of who you’ve met and what you’ve chatted about is even more important for making sure those opportunities actually come to fruition. To stay organized on it all, try out Social Currant’s networking contact template.

CHATTERBOX

Talking point guidance on all-things breaking news

• Freedom Over Fascism Toolkit: Communicating critical information with audiences on the MAGA agenda being implemented is more important than ever. This toolkit provides talking points, the do’s and don’t’s, and best practices for getting the facts about what is going on and why it’s happening to your community. 

• 2025 Vermont Legislative Guide: From the team at VT Digger is the Vermont Legislative Guide, which provides actionable FAQs on understanding how the state legislature functions, what is happening currently, and how to find your legislators – all details that are helpful for creators and audience members alike. 

• National Abortion Ban Watch, Explainer: Reproductive Freedom For All has published this easy-to-read explainer on six ways that the Trump Administration can effectively ban abortion nationwide without branding it a “ban.” The explainer provides both language to utilize when discussing these six possibilities and actions you [and your audience] can take.

• Executive Orders – The Top Details: Executive orders have been flying off the proverbial desk faster than the speed of light – or at least so it seems. The ACLU has put together this quick explainer on what executive orders are and all of the FAQs you should know about them.

PLATFORM UPDATES

New capabilities loading…

THREADS → Creators that have become fans of Thread’s custom feeds feature, are going to love this update. The feature, or capability rather, enables platform users to share the custom Feeds they’ve created with fellow creators, who can then pin that feed to their own profiles as well. The goal is to provide another way for users to share interests, find likeminded creators, and to generate jumping off points for interaction amongst accounts. To create and share your own public Feed, follow these steps.

BLUESKY → As video continues to be king, the platform has launched a profile feed dedicated solely to video posts. This update aims to enhance the ability for creators to cross-post their video content onto Bluesky, and to cater to creators/users that prefer to engage with video-first content. As noted by The Verge, videos on Bluesky are still limited to a minute or less [hopefully this evolves to match other social media platform’s parameters]. To access the feature, update your app.

THE COCONUT CLUB PODCAST

Watch, listen, subscribe to Social Currant’s pod

ICYMI Social Currant is now on the air – via The Coconut Club Podcast. Listeners and viewers can expect conversations with creators that touch everything from trends they see emerging to how they began their social impact x creator journey. The latest two episodes drops are live featuring this chat with Maria Comstock and this convo with Christi Lukasiak. 

Considering starting a pod? Have a pod and are not sure how to get it in front of your target audience? Girl and the Gov® can help with that. Explore options here.

CAMPAIGN CORNER

The latest in available paid campaigns

Campaign Focus: Climate action and Superfund bills

Date Available: Now - Summer 2025

Location Requirement: Maryland, Oregon, Massachusetts, Maine, New Jersey

Content Type: Short or long-form content; creators can work in any niche

Next steps: Interested creators should drop a quick note to [email protected]

Campaign Focus: Immigration + Resource Sharing

Date Available: Now - Summer 2025

Location Requirement: N/A

Content Type: Short or long-form content; creators can work in any niche

Next steps: Interested creators should drop a quick note to [email protected]

HEADLINES

News at a glance from ‘round the creator sphere

• Business of Fashion: Influencer Marketing Platform ShopMy Raises $77.5 Million Funding Round

• Tubefilter: Creators are getting thousands of new followers by posting Trial Reels. Was that Instagram’s plan all along?

• Social Media Today: Pinterest Pays Tribute to Influential Black Creators for Black History Month

• NPR: Elon Musk’s X sue Lego, Nestlé and more brands, accusing them of advertising boycott

• CBS: TikTok loaded phones are selling for thousands online after momentary ban

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